MOO is inspired by the founder’s personal street style together with his love for American vintage and Preppy style. This collection features men’s basic items from t-shirt, striped polo, jacket to sweatshirt. Moo Polpat Asavaprapha’s signature pieces like pajamas, bathrobe as well as accessories, namely, tote bag, cap, bucket hat, and scarf. Every piece truly comes from the individual personal style of Moo Polpat Asavaprapha with the prime purpose to create the wardrobe’s essentials that can easily mix-and-match yet still carry the effortless sense of style to your everyday life. Not only being named after the founder’s nickname, but the title of the brand “MOO” is also intended to evoke “It’s a piece of cake” phrase in Thai, following the brand’s characteristic and way of thinking that champion the ideal belief in an effortless sense of style.

More than just a menswear line, MOO is also established with a purpose to be a lifestyle platform that offers the special collaboration between MOO and handpicked one-of-a-kind top Thai brand to curates the quality and inspiring design products. Start with, Mc Jeans, Thai jeans brand with a reliable quality of craftsmanship. Picking everyone’s familiar item like jeans and transforming it into the new challenging designs, MOO Capsule Collection incorporates the brand unique thoughtful design and subtle twist to the classics, to create the not-so-basic basics that are affordable, and accessible to everyone.

“The Story of MOO MOO:
Every piece and every story of MOO is your story.”

Techniques and Details

The basics achieved through a complexity of thoughtful design is the key to describing MOO’s way of thinking. As such, each classic and simple piece comes with the subtle details and techniques such as garment washing for softness and a unique effect resembling vintage clothing to the collection, and color blocking technique pairing the opposite hues together for the bold, interesting complementary color combination.

The selection of fabrics includes the signature stripe fabric, pinstripe fabric that can be worn with everything, incorporating with Moo Polpat’s favorite classic bandana print pieced together in patchwork fashion. Along with the high-quality denim fabrics from Mc Jeans including navy denim and chambray fabric with its weather-appropriate characteristic for the everyday and vacation–friendly vibe. MOO also revolves around classic shades like white, black, grey, beige and navy. With the addition of burgundy and olive green mixing into the collection effortlessly.